Before establishing this brand, our brand founder’s life had
been exceptionally smooth. She graduated from university with a master's degree
and smoothly secured a job as a landscape designer after graduation. She led an
ordinary life, revolving around work and home. This was precisely the kind of
ordinary life she had envisioned during her school days, complete with a stable
job, a reliable income, and a small house.

However, once she settled into this routine and stable life, she
began to question herself: Is this the life she truly enjoys and aspires to?
She was still young; wasn't this the time for boldness and adventure? Was she
genuinely happy? Should she abandon a career she didn't enjoy and her current
life situation to explore a new direction? Would she succeed? After wrestling
with these thoughts, she, who had stood at the crossroads of her life for so
long, finally took a momentous step by resigning from her stable job and
embarking on a quest to find a new path.

During her two-month-long journey through China, she
explored various regions to immerse herself in their unique cultures. In her
continuous search, she discovered a new calling:

[The New Generation Chinese Tea Space Culture!]

When people think of tea culture, the traditional, cumbersome,
formal, and time-consuming process of tea preparation often comes to mind.
However, in today's fast-paced world, young people rarely find the time to
savor traditional tea rituals. The new generation Chinese tea space simplifies
the intricate and time-consuming tea preparation process, creating a relaxing
and enjoyable atmosphere for tea enthusiasts. It presents traditional tea
culture in a stylish and innovative manner, attracting young people to engage
with and gain a deeper understanding of this ancient tradition. This marks a
new era and an innovative chapter in Chinese tea culture.

The name CHABLISS perfectly encapsulates the core concept that
the founders wished to convey: "CHA" is derived from the Chinese
pronunciation of tea, and "BLISS" signifies the state of pleasure,
happiness, and joy. Therefore, "CHABLISS" aligns with the founder's
vision, aspiring to provide a tranquil and enjoyable tea culture space for
young people in a fast-paced and stressful environment. Within this space,
individuals can temporarily escape the pressures of life and work, creating a
small sanctuary to slow down and engage with tea, savoring the delightful
flavors it brings to their taste buds.

[Turning tea drinking into a fashionable pursuit]